This article is a prime example of “no matter what Apple does, they are doomed” story. If people choose in mass the iPhone 5c, “analysts” would be saying: look, people aren’t buying high end models as before putting pressure on margins. But the story is “Apple failed to attract the low end, the iPhone 5c is sitting on store shelves.”.
I can see people saying: this is only a bigger iPhone 5. Nice concept that shows how Apple could increase the device screen without increasing too much the device size which is a nice way of doing it IMHO.