I like the idea of having Shazam technology built right into iOS. What I don’t like is the idea of having to invoke Siri to ask “what song is playing”. In many environment where we hear a song and want to know what is playing, Siri couldn’t even understand what we are asking because of a loud environment (a bar for example). I can see a much easier way to invoke Shazam: from within the Control Center by touching a mic button on directly on the lock screen, just like the camera button. Finally, just like John Gruber asked: why not buy Shazam altogether?
Understanding that innovation requires passing a market test and that passing that test is immensely rewarding both for the creator and for society at large means that we can focus on how to make it happen. Obsessing over the mere novelties or inventions means we allocate resources which markets won’t reward. Misusing the term and confusing it with activities that don’t create value takes our eye off the causes and moves us away from finding ways of repeatably succeeding.
Brilliant piece on what is innovation, really. MUST READ.
Is Apple still innovating? Be careful before answering this question. You might fall into the trap.
For those asking, here how Apple could introduce a bigger screen iPhone and the impact on apps and developers. Head to www.macrumors.com for all the details.
If Apple were to adopt a 1134x750 4.7” display as predicted by Kuo, it would preserve the same pixel density (326 ppi) as the iPhone 5s. That means that all existing user interface elements, such as icons, would be the same size but would allow for more screen space.
Interesting idea… Building a music recognition right within iOS would be really handy and a nice addition to Apple’s ecosystem. Why they didn’t before? Oh and by the way, it is baffling that Apple never added a lyrics feature in iTunes.
Apple surely will sell a truck load of iPhone 6. I suspect a large portion of current iPhone owners are waiting for a larger screen device. But after that, will the larger screen iPhone be able to grow market share more than the iPhone 5c did?
Before going with my observations based on this email from Steve Jobs back in october of 2010, I want to state a few historical facts.
Back in 2010, Apple was selling the iPhone 4 and the iPad came out in march. The iPhone 4S, an upgraded version of the iPhone 4, was released in the fall of that year. The iPad 2 came out in march the following year. The iPhone 5 was a work in progress and was released in 2012. iCloud replaced MobileMe services in 2011.
Now, back to Steve Jobs email. Here are my observations.
Apple was (and is IMHO) very aware of the competitive landscape (much more than I thought). They don’t do much of user survey but they do survey the market landscape.
Apple is aware that Google is much more a cloud company than Apple is and they must do something about it. There answer seemed to be iCloud. I think it was a pale answer to that. As of 2014, this is still a pale answer to Google’s advanced in the field. Apple isn’t a cloud company. Period.
The iPhone 4S was a stop gap between the iPhone 4 and the iPhone 5 with minimal upgrades. LTE wasn’t ready in 2011 one of the main feature after the screen size.
They were already thinking of the iPad 3 back in 2010 as they we’re having a working screen (the main selling point of the iPad 3). Apple seems to be working two generations of devices in advance.
On iOS side, Apple is clearly already playing catchup back in 2010. They tried to leapfrog Google with Siri. Did they deliver? I’m ot sure at all.
New iDisk for Mac is mentioned but we’re in 2014 and iCloud still doesn’t provide a competitive feature on the Dropbox/Box/SkyDrive landscape.
Apple TV is seen as an accessory for the iPad and a must be presence in the living room. Still, this product received only one update since 2010. This is what happen when your play the role of the hobby product. But in order to make it a real accessory for all iPad users, Apple must improve this product faster. They failed at doing so. Why?
Back in 2010 Apple is talking about Apps for the Apple TV but 4 years later and we are still waiting for those to be a reality. Apple is being coucht by Amazon, Roku and Google. They lost the lead on this one.
This emailis a rare look inside Apple internal working.
Interesting informations from Apple internals. I don’t know how they got these slides from Apple (maybe through court filing in Apple vs Samsung case). Nonetheless, Apple is well aware of market conditions and the bigger screen iPhone is a go for sure this year.
“This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We’ve always had many doubters in our history. They only make us stronger.”—
Cook is also a better internal communicator. He sends out more all-staff emails and holds more town hall meetings. He also understands that people need to take vacations and have down time […]
Cook brings more efficiency and organization to Apple, which is good because the company’s increased size and scale requires a professional, consistent leadership style that is more inclusive than Steve Jobs’s was.
Given everything presented above, it’s pretty clear to me that a “smartwatch” isn’t in Apple’s immediate future. But they’re clearly interested in wearable technology. So what are the alternatives for a product that could be released this year?
One great piece of Mr. Craig Hockenberry. A must read as it encompass all major challenges Apple is facing right about now in wearable technologies. This will be a very interesting year just to see what Apple will come up it.
This article is a prime example of “no matter what Apple does, they are doomed” story. If people choose in mass the iPhone 5c, “analysts” would be saying: look, people aren’t buying high end models as before putting pressure on margins. But the story is “Apple failed to attract the low end, the iPhone 5c is sitting on store shelves.”.
With Apple widely expected to launch a new, larger iPhone model this year, a new report claims the external design will take numerous cues from the company’s mid-range iPhone 5c, as well as its seventh-generation iPod nano.
If the current iPhone 5c was in fact using a casing similar to the one of the current iPod nano, aluminium instead of plastic, this would have put the iPhone 5c in a much better position.
I can see people saying: this is only a bigger iPhone 5. Nice concept that shows how Apple could increase the device screen without increasing too much the device size which is a nice way of doing it IMHO.
Apple under Jobs was a roller coaster, but Cook’s operations fief was orderly and disciplined. Cook knew every detail in every step of the operations processes. Weekly operations meetings could last five to six hours as he ground through every single item. His subordinates soon learned to plan for meetings with him as if they were cramming for an exam. Even a small miss of a couple of hundred units was examined closely. “Your numbers,” one planner recalled him saying flatly, “make me want to jump out that window over there.”
Cook had made a particular point of tackling Apple’s monstrous inventory, which he considered fundamentally evil. He called himself the “Attila the Hun of inventory.”
Meetings with Cook could be terrifying. He exuded a Zenlike calm and didn’t waste words. “Talk about your numbers. Put your spreadsheet up,” he’d say as he nursed a Mountain Dew. (Some staffers wondered why he wasn’t bouncing off the walls from the caffeine.) When Cook turned the spotlight on someone, he hammered them with questions until he was satisfied. “Why is that?” “What do you mean?” “I don’t understand. Why are you not making it clear?” He was known to ask the same exact question 10 times in a row.
No one questions that Tim Cook’s leadership is vastly different from that of Steve Jobs. But that doesn’t necessarily mean he’s any easier to work for. This paints him as demanding, but in different ways.
The way I see this, it is really clear Tim Cook is not a product guy. Period. It’s all about numbers. Feelings? Certainly and He gave many demonstrations of having a lot. Somebody else at Apple must be a product guy.