Hi MG. What's your take on the long lead time for Apple Watch availability? Can't understand Cook's logic here.
I think there are a few factors that could be at play here. Perhaps most likely is that Apple simply did not want the device to leak ahead of time. Had they waited until it was closer to launch, there would have undoubtedly been supply chain leaks out of Asia (and possibly even regulatory filing leaks).
These leaks are obviously now beyond rampant with regard to the iPhone, as we seem to know everything about these devices before Apple announces them. I imagine they care less about leaks in this case simply because the product line isn’t new and they care most about launching the iPhones in a quick and orderly fashion after the announcement.
Remember that when Apple first unveiled the iPhone in 2007, they did so six months before it was actually available — even more lead time than we’re likely to get here with the Apple Watch. That also ensured the device was at least somewhat of a surprise.
Unlike with the iPhone, Apple will be allowing for third-party applications from day one with the Apple Watch. So this lead time also gives developers some time to think, plan, and build some apps for when the device does launch.
Another idea being thrown around is that Apple had already promised to announce a new product line this year, so while the Apple Watch may not ship until next year, they wanted to get it out there now to keep their word. I’d put a lot less stock in this notion. Would Wall Street be disappointed if Apple didn’t announce a new product this year? Undoubtedly. But if Apple is really in the business of pleasing Wall Street and not their customers, I’d actually believe they’re in trouble.
Also, in the long run, who really cares when Apple announces the new product? The key is that it’s coming, whether the pay off is now or in six months or in a year. The only thing that will ultimately matter is if the thing is any good. And I suspect Apple took their time making sure it was good.
The inordinate amount of actual anger directed at Apple and U2 over this is so disproportional to the actual event, I’ve started to wonder about the mental state of some of those complaining. It’s really been off the charts.
If you fall into that camp, let me speak very plainly:…
"I expect the rest of the phone lineup to fall into place behind the 5.5″ flagship:
The 4.7″ iPhone will take the 5S’s place at the $650 price point ($199 subsidized). I suspect it will have the same processor, RAM, and camera as the big iPhone; Apple will market it as being completely the same except for the screen (I suspect John Gruber is right that the 5.5″ will have a 3x display, while the 4.7″ will have only 2x)
The 5S will move down a notch into the current 5C slot and be sold for $550 ($99 subsidized)
The 5C will be the low end with a price of $450 ($0 subsidized)
The 4S will probably stick around in select markets like India and China for $350, but Apple is probably waiting for the 5C to move down one more notch before they really push this price point”