Please take a moment to read this great piece of analysis on the next iPhone due this september by Don Lehman, a Chicago-based industrial designer. The four first paragraph about his thoughts on the leaked videos and pictures:

According to Lehman, this is could be one of four things:

1. A very elaborate hoax. If it’s a hoax, kudos to whoever made it because it would require the same amount of design and engineering effort that would go into an actual smartphone. Not to mention all of the collaboration that would have been needed between the numerous different sites that have posted images and video already. That’s an insane amount of work for a laugh, so I don’t think it’s a hoax.

2. A decoy made by Apple to throw everyone off the scent and root out leaks. Now THAT would be amazing. I’m secretly rooting for this option if only because it would be so diabolically awesome.

3. An early model or sample of a design that Apple is working on. Maybe, but we have seen this same design pop up in too many places and it looks way too far along in development to be a model or early sample.

4. An actual production sample of the next iPhone. This is where I would put my money. I’m fairly convinced this is what the next iPhone will look like. If true, this design will be noteworthy for being the first unibody iPhone, making it the thinnest, strongest, and lightest housing to date.