Being Boring and Being Proud of it
How to sum it up?
Nothing Apple announced last week was “boring.” What was announced was stable, cohesive, well-designed, beautiful, iterative, and on many levels, innovative, but not “boring.” What are boring are the proclamations from the bloggers on high who expect Apple to reinvent the wheel every year, when the majority of users don’t want to learn a new UI or button configuration with the arrival of a new moon. Apple shatters expectations when it enters a market, not when it’s already entrenched in one.
