Apple After Steve Jobs

The difference is as significant as it is subtle; Apple’s play has always been to create premium products and sell them at premium price—the expression I’ve often heard floating around is “affordable luxury.” Markets that they cannot penetrate on these terms are either abandoned, or never entered in the first place.

On the iPad mini pricing | The Accidental Businessman

(via chartier)

Posted by

Recent comments

Blog comments powered by Disqus