I don’t want crappy software loaded by Mobile company on my smartphone. I don’t want over customizable device as I tend to actually use the device 99% of the time and configure it 1% of the time. I don’t want to care about application security. I don’t have time to spend updating security settings, Facebook is enough in that respect. I’ve spent the last 10 years thinking about Windows security (or lack of). Enough. I want to be a normal user.