Munster’s small survey notes that initial buyers of the iPad mini represent many repeat customers. While 54 percent of iPad 3 buyers were new to iPad, only 42 percent of iPad mini were, with 11 percent reporting owning the original iPad, 23 percent claiming an iPad 2, and 25 percent saying they just bought iPad 3.
I’m very surprised by this. While this is not a scientific survey, it does show that the iPad mini seems to attract people who already own an iPad. If there was a lot of people not owning the iPad because they were waiting for a smaller device from Apple, where are they now?