Android has raced ahead of iOS in smartphone share but it continues to fall behind in usage and engagement in the U.S.
This is because Google’s tactic has been to target the laypeople, the bargain-hunters & on the flipside the meganerds. The merganerds can do everything with their phones and collectively orgasm over Android’s customisability, but we don’t care about them. The laypeople and bargain-hunters, on the other hand, want an iPhone but are persuaded through cheap, scummy in-store marketing & lower prices to buy an inferior product that they don’t know how to use.
Ask anyone why they want an iPhone - it’s always the same: looks, apps, internet, email, skype, etc.
Ask anyone why they want an Android phone (who doesn’t dress like Neo from The Matrix) and they’ll say something like - I liked the big screen and it’s kinda like an iPhone.
The difference? They don’t have a clue how to use it. I watch this first-hand daily where I am. 30-50 people a day in my group failing to use their phones due to piss-poor usability.
They should all have got iPhones, and now they even all admit that.
These suppositions (from the article) are my favourites:
One thought is that Android users are more apt to want things for free, so they’re not as likely to shop for things on their devices. We’ve seen a gap in how Android and iOS users are willing to pay for apps — Android users prefer free apps – but that difference is going down over time.
So Android users are cheap?
Some Android users are just graduating up from a feature phone and really don’t understand all they can do with their device. Considering the declining number of feature phone options, it’s possible that people are graduating to cheap Android devices, but just still talk and text on them, something Daring Fireball’s John Gruber mentioned before.
So Android users are stupid?
Either way, it all makes Android look absolutely delightful right? Definitely the superior product.
So basically, Android users don’t have a clue of what they are buying… Right?