Market share of smartphone sold tells only one part of the story. I don’t know why this is so important for the press. If you want to know which platform performs better than you have to look a many more factors like ads revenues, how big is the developers community, etc.

With this latest comScore figures, we clearly see that Androïd as a platform is profiting Samsung and only Samsung. Google isn’t even making money out of Androïd. And don’t tell me that they do on search, they do it anyway on every platforms. Same for ads. And speaking of ads, these are so everywhere in our “free” digital world (thanks to Google, Facebook et al.) that their selling values is starting to decline. Think about it.

The coupling of Google’s Androïd with Samsung tells us one clear thing: the only real way to make real money in the smartphone business is to have an integrated stack, just like Apple with their iPhones and iOS. They sell a lot of them and they make a lot of money out of this. Same could apply to Microsoft with Windows 8 and … Well, they don’t do Smartphone. Yet.