Apple After Steve Jobs

So Android is winning market share? Think again.

Stumbled upon this Apple Core forum post this morning: I think Apple has defeated Android in its “thermonuclear war”.

Everybody knows that Android has a much higher market share than iOS. However, does that mean Android has won the platform war? It depends on the question of “What is the most important goal for a platform?” There are many important goals to achieve other than market share, such as profits, advertising revenue, profits to develepers and more. It has been widely believed that achieving a single goal of getting high market share will automatically help the platform to achieve other goals. Contrary to this common belief, according to John Kirk from, market share is only ONE are where Android is ahead of iOS

Here are a few other goals worth mentionning where iOS is clearly winning:

  1. Mobile market profits
  2. Adoption of system updates
  3. Accessories market
  4. Apps quality
  5. Ecosystem contents (iTunes,iBookstore,AppStore,iTunesU)
  6. Profits to developers
  7. Monetization
  8. Ads revenues
  9. BYOD (enterprise adoption too)
  10. User retention

Android market share is remarkable but not very profitable. 

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