Between you and me, Tim, I think it’s time for Apple to reclaim its “innovator” mantle.
Here is a useless article from Mashable asking for a return of innovation at Apple. The message is directed to Tim Cook. The big problem with this kind of open letter is simple. Apple doesn’t give a shit about these. Why? Because they are busy. They are quiet and busy while working on new things. Between the iPod in 2001 and the iPhone in 2007, there was a big time lapse where Apple kept pushing Mac iterations. Was it called innovation at that time? Apple comes out when its is ready not to please “advisors” or “analysts” or Mashable. Why is it so hard to understand? I have no idea.
That being said, one cannot expect to disrupt a market every 24 months. Smartphones is a maturing market. Tablets is also a maturing market. The next step for Apple is beyond that. And don’t think about an Apple TV update or a new intelligent TV. Think about the iWatch which is much more profound than anything else from the point of view of the Apple ecosystem.
Finally, Tim Cook said one thing many times: the goal is not to make the most but to make the best.