Bloomberg also has plans to integrate new features into the experience that will be first of their kind on the Apple TV. Most notably, the company is planning integration with the existing push notifications it delivers as “tune-in alerts” through its iOS apps. Users will eventually be able to select preferences for notifications right within the Apple TV app that will be displayed on both the TV and mobile devices connected to the same Bloomberg account. The company didn’t say how exactly notifications would work on the TV, or if Apple is involved with the development of the feature. It’s also considering interactive ads. As an example, Okaro described a user pressing a button when viewing an interactive ad to pull up more in-depth product information. Before those features, the company will roll out an update in coming weeks that will enable playlists that sync between Apple TV and its iOS apps.
Creeping ever closer to the future of apps on Apple TV…
Apple is clearly taking a different path with the Apple TV compared to the iPhone or the iPad. I think they are actually building an SDK for it and testing it with partners. Once the tools will be ready for prime time, they will lunch it for all developers.