Apple’s hardware-oriented corporate culture has been responsible for delays that have plagued the rollout of the company’s automotive strategy, a new report suggests.
I find the report doubtful. Apple is not only an hardware company but a software company. There is no doubt about that. I don’t understand why having to built a variant of iOS in the car is not fitting. Maybe dealing with cars companies isn’t easy and is the real source of the delays.
But to me, iOS is the car is as important as the Apple TV is for the living room. Cars are more and more sophisticated and we spend a lot of time in them. Extending the reach of iOS in this environement seems a natural fit to me. This is another piece of the ecosystem surrounding iOS, iPhones and iPads.