As I said before, the iPhone 5c wasn’t supposed to be a big hit right from the bat. It was done to be the best plastic phone on the market. And it is. But, the second reason the iPhone 5c exists, is to open the door to new markets and keep people buying into Apple’s ecosystem. This is exactly what british women are doing, more than any other people.
On a side note: when Apple make the 5c a 0$ phone on a two year contract later this year, things keep improving for this device.