Apple After Steve Jobs

On Apple Buying Beats

Many are questioning the reasons behind Apple looking to buy Beats (as of this writing, the deal isn’t official yet). Some think it is for the hardware, others say it is for the music streaming service. It could be both. But many people will tell you that Apple is not the kind of company willing to sell products that isn’t under the Apple brand. They forget an important fact: FileMaker is owned entirely by Apple. They sell software that Apple choose not to do themselves. Here is what we can read on FileMaker’s website:

About FileMaker, Inc.

FileMaker, Inc., an Apple subsidiary, delivers innovative software to easily create custom business solutions for iPad, iPhone, Windows, Mac and the web. Millions of people, from individuals to some of the world’s largest organizations, use the FileMaker Platform to streamline their business processes, manage information, and boost overall productivity.

Apple could do the same with Beats hardware: keep the brand separate from Apple. Regarding the music streaming business, I can easily see Apple bringing the service under the iTunes umbrella. Some think Beats is offering a great streaming service but this could well disappear when migration to iTunes is complete. We’ll see. 

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