Apple After Steve Jobs

Unlike subscriber numbers and country availability, music knowledge and culture can’t be quantified, but they’re extremely valuable. With Beats, Apple isn’t simply buying a popular brand of headphones and a music app – they’re investing in fashion sense, the interplay of technology and culture for music, and a team of people with a profound appreciation and understanding of music history and trends. And this drives analysts crazy because it can’t be visualized with a pie chart.


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