Apple After Steve Jobs

While iOS started as a very walled garden in 2007 it’s clear to me after hearing Apple executives earlier today the company is happy to advance its software and provide users more controls so long as Apple still has controls around the approach. I don’t think Apple will ever embrace the openness provided by Google Android, but this may be the next best thing. Why? Users win with more control over their mobile experience; developers are supporting a platform that will surely continue to grow because of it and Apple still maintains some of its walls without appearing to be completely closed relative to the competition.

Kevin C. Tofel

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