Apple After Steve Jobs

If Steve Jobs was still Alive… and Apple 3.0

I was thinking about WWDC and I was asking myself: what if Steve Jobs was still Apple’s boss?

WWDC would have been really different in a bad way. You may think Steve Jobs was a genius (he was) but at some point I feel he was kind of stubborn and I wonder if he would have agreed to many of the things we saw at the conference this year.

Now this is Tim Cook and Apple today is about openness while stying true to the best part of Apple when Steve was there: focused on building great products and software to work with them.

I think we are seeing Apple 3.0 emerge.

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