Whether you think Apple’s going on the offensive or defensive, the new iPhone 5 product page it whipped out feels… different, but not in the good way. There’s a fair amount of crufty copy, awkward sentences, and non-sentences:
“The A6 chip is powerful but not power hungry.”
“It’s impressive that iPhone 5 gives you long battery life so you can easily make it through your day.”
“The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments. So it’s easy for anyone to take impressive photos in various lighting conditions.”
“Millions of ways to be entertained. From one trusted source.”
“Every iPhone comes with support from real people who know everything there is to know about iPhone and iOS — people you can call at 1-800-MY-APPLE or speak to in person at your favorite Apple Retail Store whenever you have questions or concerns.”
I don’t know. Maybe I’ve been drinking too much pool water. But something feels off.
My take on this is that Apple could be preparing a more serious ad campaign but while it isn’t ready yet, they’ve come up with something like this.
The Mac vs PC ads were very effective clips telling what makes the Mac so different and better than a PC. I wonder if Apple could try the same with iOS and Androïd. Here it goes.
“Hello, I’m an iPhone!”
“And I’m a Robot.”
“So, what’s up Robot? You seems a bit depressed right now, why is that?”
“Well, I’ve been told that people aren’t satisfied with me because I’m not very keen for optimized apps on tablets”
“Oh, I see. You mean some people buy a tablet only to find out that apps aren’t taking advantage of the large display, something like that?”
“Yeah, something like that. I feel a bit depressed by this. I don’t know how I could fix this.”
“Well, you could ask your creator to help you and try to improve things.”
“I doubt that this would make a difference. He doesn’t care too much about this kind of issue. He prefers wasting his time at showing at parties with some ads.”
“Oh, that is really bad.”
Apple ads have a mission: expose the product, make it the star. By doing so, explaining how it can be used, educating the viewers. In contrast, Samsung’s ads is everything but the product. They bash Apple’s customers. They rarely show the product and explain things about them. This is such a profond contrast. Why?
Apple had the first move advantage with the iPod, the iPhone and the iPad. They try new things so they have to show their products and the benefits of using them. They explain things.
Samsung is making people based ads because they don’t have to explain anything as they copy products from others.
And so it… continues. Google announced nearly two dozen new features for Google+ just before the holiday shutdown and didn’t breathe a word about iOS, though Matt added a mention at the bottom after I noted it on Twitter. This is not an accusation of Matt or TNW, but an observation of Google’s…
This is why I hate Google. They are as devil as they think Apple is.
Is the Kindle Fire ad-supported device? You mean, the device is cheap because you’ll get ads on it? How long will it take to jealbreak this in order to get rid of the ads? There is no way I’m going to get this… I’m just fed up with a world full of ads because of things like… Google… I’m not for sale…
Who watched the three latest Apple Ads staring Apple Genius? Do you like them? Are they Apple-ish? Or do they strike a different tone and look more like… anything un-Apple?
I watched all three of them and I didn’t like them. Then I watched them again and tried hard to like them but I told to myself: man, these ads could have been made for Dell or HP or even Best Buy… Many people voiced their dislike of these ads too. Two of them wrote this blog post and this one that I find interesting because they refer to the now famous question: What would Steve Jobs do?
I don’t know what would Steve Jobs do and this is the wrong question to ask anyway. I just feel these ads are weird and goes against anything Apple did in the last 5-6 years of advertising. The two articles I’m refering to in this blog post are critical because they were written by people in the advertising field. I think they know what are talking about. Now, we all know that Apple can be quick at fixing mistakes and they learn from their mistakes too. I’m just hoping that these ads are not the first in a long series of ads like “Mac vs PC” ads that ran for four years.