18 posts tagged Ads
Trust me, I won’t buy a refrigerator with Google ads on it.
I really wish Apple made this kind of ads more often… I like them when they are a bit more on the offensive.
iPhone 5s - TV Ad - Powerful
The final tag line: “You’re more powerful than you think”. I like this a lot. could this be the first in a long series of new ads from Apple?
AirPlay and Cat Power, what else do you need?
But really, what a great ad. It turns a perceived weakness (a kid always looking at his phone) into a strength (filming life moments to share with his family at the holidays). My favorite twist.
Could be Apple’s greatest ad in a long time.
The stories also predicted that Apple will have to pull this ad very soon because people really don’t like it, that it is really hurting Apple. Two days after I saw the first story, I then learned that the company that did the survey of people taking their opinions is the advertising agency for Samsung. Ace Metrix. They do the ads for Samsung. They do the marketing for Samsung. They are part of the primary rivalry to Apple, Samsung, in the mobile phone business.
There is a word for that in my vocabulary: guerilla. Samsung is in a guerilla war with Apple.
Google’s streaming service is a paid one without ads. Apple’s iRadio service will be free but include ads. What?
Every day, more people enjoy their music on the iPhone than any other phone.
I really love this new ad campaign from Apple. Emotionnal. What could be the third one?
Apple - iPhone 5 - TV Ad - Photos Every Day
That is the kind of ad that I like from Apple. They have to be emotional. And this one really is.
Now that Facebook is about to invade every Android device home screen (well, half of it, thanks to Android market fragmentation), how long will it take for Facebook to push ads on this thing? Sooner than later.
Whether you think Apple’s going on the offensive or defensive, the new iPhone 5 product page it whipped out feels… different, but not in the good way. There’s a fair amount of crufty copy, awkward sentences, and non-sentences:
“The A6 chip is powerful but not power hungry.”
“It’s impressive that iPhone 5 gives you long battery life so you can easily make it through your day.”
“The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments. So it’s easy for anyone to take impressive photos in various lighting conditions.”
“Millions of ways to be entertained. From one trusted source.”
“Every iPhone comes with support from real people who know everything there is to know about iPhone and iOS — people you can call at 1-800-MY-APPLE or speak to in person at your favorite Apple Retail Store whenever you have questions or concerns.”
I don’t know. Maybe I’ve been drinking too much pool water. But something feels off.
My take on this is that Apple could be preparing a more serious ad campaign but while it isn’t ready yet, they’ve come up with something like this.