In this CNN’s report on Tim Cook first 100 days as official Apple’s CEO, the first subject addressed is the Apple events without Steve. Sure Tim Cook is not as flamboyant as Steve was but Apple events are about products, not personality.
Even without Jobs’ dramatic stage presence, the iPhone 4S became the fastest-selling phone over its launch weekend, selling 4 million units worldwide.
The next topic? Tim Cook is personally responding to customer comments or queries on very specific matters (just like Steve did quite a few times). The latest addition seems to be Siri’s omission of abortion clinics while performing search on the matter.
Next, according to some other analysts, Tim Cook will ride the company on the last guidance given by Steve and that should bring Apple well into 2013. After that? Tim Cook reign is what will serve the foundation for new things. But, seriously, if Apple event enter TV set market for example, then what will be left to re-invent? The book? Done. Photography? Maybe. Music? done. We’ll see. For now, I see incremental product releases out of current product lines (iPod, iPhone, iPad, Macs). I will watch the iPad space to see new form factors in that category (7 inches factor for example).
I see one challenge for Tim Cook and his team: keeping the talent that was recruited under Steve Jobs presence at Apple, from the highest ranking level down to the bottom one. Many could be tempted to quit the ship at his highest time before things start to fade.
What is your take on the future of Apple in the next few years?
So many people seems to be afraid of Apple changing. But, when Steve Jobs returned to Apple in 1997, Apple was in pretty bad shape. So Steve and his teams started to implement changes internally. We all know the rest of the story. But now, Apple seems to be at his best in all markets for all product lines and the future seems bright. So people are afraid to see Apple changing. I’m not. Here is why.
For all the love we can devote to Apple and its products, there is places where Apple can improve things. One of them is how open it is to businesses. The next step for Apple could be to play a major role in the consumerization of IT departments. Right now, if Apple is popular in many businesses it is because of its consumer products. Many of Apple product owners bring their devices to work and IT departments as well as management take notice.
The next step for Apple is being more open to business by listening to them while keeping focus on the core. We saw many new things in iOS 4 and 5 business oriented (OTA updates is one of them for example).
Apple will benefit a lot if Tim Cook can make Apple leadership more open, more “human” and a bit less arrogant than Steve Jobs was, no question about that.
Go to The Verge for more and listen to the small newscast.
I wonder why so many people ask this question: will Apple change while being managed by CEO Time Cook? Sure it will. Why not? Apple isn’t perfect. The conclusion of the International Business Time article:
Realistically, most of the company isn’t going to see any major changes. Cook virtually ran the company in Steve Jobs’ absence and promised when he was promoted in August that Apple was going to remain the same.
I think Tim Cook prepared for this a long time before Steve’s resignation. He had too while Steve wasn’t too far and could provide him with a few advices.
Here is a nice and very uncommon move from Apple to their employees: holiday bonuses. These guys works hard all year long but with Steve Jobs death and major products launches this year, they seems to deserve it.
I consider it an honor to come to work every day alongside the most innovative and most dedicated people on earth. This is an extraordinary time to be at Apple, and it’s all made possible by your incredible efforts.
We’ve had a record-setting year so far and we’re heading into the holidays with the strongest product lineup in our history. Customers are absolutely in love with the iPad 2, and the amazing new iPhone 4S is off to the best start of any iPhone we’ve ever made. The Mac is soaring to new heights with OS X Lion, and on the eve of its 10th birthday, the iPod is still the world’s most popular music player.
In recognition of the hard work you’ve put in this year, we’re going to take some extra time off for Thanksgiving. We will shut down with pay on November 21, 22 and 23 so our teams can spend the entire week with their families and friends.
Of course, Retail and some other groups will need to work that week so we can continue to serve our customers. If you’re in one of these groups, please check with your manager about taking time off at a later date. Our international teams will schedule their three-day shutdowns this quarter at a time that’s best for them. Details will be available on AppleWeb.
I hope everyone enjoys this much deserved break.