Every day, more people enjoy their music on the iPhone than any other phone.

I really love this new ad campaign from Apple. Emotionnal. What could be the third one?

Apple’s current message with their ads is the product and the apps available on them. They rarely convey emotion while using their products. They should shift to this kind of message. You know Apple showing a short video clips of people using their technology at their Apple press events? They usually show people happy and enjoying simple things about their products. This is a really positive message to send and is only really linked to Apple products.