Apple After Steve Jobs

Apple Keeping Focus: Incremental Upgrades

One sign that Apple without Steve Jobs is still Apple is the simple fact that they didn’t try to change the iPhone just for the sake of change… They keep improving the basic design which many consider was great. 

To all of you who think the iPhone 5 is a minor upgrade, just like you thought the iPhone 4S was a minor upgrade, you miss the whole point. That is the beauty of Apple hardware iterations: they seems like small incremental improvements over the previous generation until you get one in your hand. This is where the real magic operates.

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