Between you and me, Tim, I think it’s time for Apple to reclaim its “innovator” mantle.
Here is a useless article from Mashable asking for a return of innovation at Apple. The message is directed to Tim Cook. The big problem with this kind of open letter is simple. Apple doesn’t give a shit about these. Why? Because they are busy. They are quiet and busy while working on new things. Between the iPod in 2001 and the iPhone in 2007, there was a big time lapse where Apple kept pushing Mac iterations. Was it called innovation at that time? Apple comes out when its is ready not to please “advisors” or “analysts” or Mashable. Why is it so hard to understand? I have no idea.
That being said, one cannot expect to disrupt a market every 24 months. Smartphones is a maturing market. Tablets is also a maturing market. The next step for Apple is beyond that. And don’t think about an Apple TV update or a new intelligent TV. Think about the iWatch which is much more profound than anything else from the point of view of the Apple ecosystem.
Finally, Tim Cook said one thing many times: the goal is not to make the most but to make the best.
Remember last year iPhone event? This was all about iOS 6 and the iPhone 5. We remember iOS 6 not only because of Maps failure to impress and be up the Apple’s usual standards but also for the lack of innovations. Many looked and reviewed the iPhone 5 as a meh upgrade from the iPhone 4S while others said it was the best smartphone on the planet.
This year is another story and here is why.
The big change this year will come from iOS 7 coupled with an incremental update of the iPhone 5 (the iPhone 5S will be an incremental upgrade) and you get something quite different. I predict people will even think that the iPhone 5S is a more innovative version than the iPhone 5 just because of the perceived changes coming from iOS 7.
According to a “well trusted source”, Apple’s board of directors are having some concerns over the lack of recent innovations coming out from Apple lately. Welcome to Apple under pressure.
I wonder why there is a lack of pressure on old companies like HP or Dell which clearly show no sign of real innovation since the last decades.
Pressure on Tim Cook was only a matter of time before it becomes a reality. Personally, I don’t think Tim Cook as to worry for now. But I do question the lack of product updates throughout the year.
So according to Andreas Goeldi of Pixability the frosting effect in iOS 7’s Control Center is a sign of the lack of innovation from Apple. Just like Windows Vista was a sign of fading innovation from Microsoft. What you do next? You switch to Samsung and Android because this is where you find innovations theses days.
This kind of reasoning is just blatantly stupid. If you do base the choice of your smartphone on what you think is innovation, then you better know what is called real innovation.
Be designing iOS 7’s Control Center, Apple doesn’t try to be innovative. It just try to make iOS 7 more coherent. As a whole, I call this good design or the intention of good design.
I’m afraid of those innovations on the Android camp which tend to clutter the user experience with a feature or two that I’ll use only to impress my friends.