Apple After Steve Jobs

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14 posts tagged Keynote

iwatch-tidbits:

Will we see this typical Apple slide showing “current market state” before the iWatch introduction?

Tim Cook didn’t have this slide to help us better understand where Apple Watch fits in the market. Steve Jobs had one for the iPhone, the iPad and even the iPod or the iMac. Instead of this, Apple choose to show us a short video of the device. I think Apple missed a big opportunity here to explain the “raison d’être” of the newly announced device. They spend quite some time to show us the user experience and it was great to see but it would have been better to know why this device has been created, what problems it solves, what are the usage scenarios. Remember, they did it very clearly for Apple Pay.

iwatch-tidbits:

Will we see this typical Apple slide showing “current market state” before the iWatch introduction?

Tim Cook didn’t have this slide to help us better understand where Apple Watch fits in the market. Steve Jobs had one for the iPhone, the iPad and even the iPod or the iMac. Instead of this, Apple choose to show us a short video of the device. I think Apple missed a big opportunity here to explain the “raison d’être” of the newly announced device. They spend quite some time to show us the user experience and it was great to see but it would have been better to know why this device has been created, what problems it solves, what are the usage scenarios. Remember, they did it very clearly for Apple Pay.

Posted by
JFMartin

Reblogged from iWatch Tidbits

A Comment On Yesterday Keynote

Is it me or Apple was kind of shy of showing updated iLife or iWork in action? Was it because, in reality, these upgrades are just redesigns and doesn’t warrant more time to show people how cool theses apps have become?

I wonder why Apple spent nearly an hour talking about the past (Mac OS X, MacBook Pro and Mac Pro) instead of focusing on the future (iPad, iOS software, services).

Is it all about specs and performance? Where is the cool factor now?

Posted by
JFMartin