Apple After Steve Jobs

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Thirty years ago Macintosh promised to put technology in the hands of the people. To celebrate Mac’s birthday, this film was shot around the world in one day, entirely on iPhone. Here’s to the next thirty.

If this video about the Mac? Or is it about the iPhone or even the iPad? Maybe it is about Apple’s products and technology. I don’t know. Does this make this ad ambiguous? 

Posted by
JFMartin

I’m very impressed by the magnitude of the celebration for the 30th birthday of the Macintosh. I wasn’t expecting that much. It was all over the place: on the web, in Apple Stores, on the Mac App Store, on Apple campus and even on national TV with Tim Cook interview on ABC News. Color me as impressed. 
But, somehow I wonder. I keep asking myself: what if Steve Jobs was still with us? What kind of magnitude this event would have been? We know that Steve wasn’t very interested by the past. He wasn’t nostalgic. He wasn’t proud of Apple in the nineties. Still, Apple showed every single year of the Macintosh. I suspect this would have made Steve Jobs uneasy with the idea of showing computers he didn’t help create or while he was out of Apple. Just compare the purity of the original Macintosh (1984) and the Macintosh SE (1986). The latter isn’t Steve Jobs and it shows…
Yes, I wonder what would have been the 30th anniversary celebration if Steve Jobs was still at Apple.

I’m very impressed by the magnitude of the celebration for the 30th birthday of the Macintosh. I wasn’t expecting that much. It was all over the place: on the web, in Apple Stores, on the Mac App Store, on Apple campus and even on national TV with Tim Cook interview on ABC News. Color me as impressed. 

But, somehow I wonder. I keep asking myself: what if Steve Jobs was still with us? What kind of magnitude this event would have been? We know that Steve wasn’t very interested by the past. He wasn’t nostalgic. He wasn’t proud of Apple in the nineties. Still, Apple showed every single year of the Macintosh. I suspect this would have made Steve Jobs uneasy with the idea of showing computers he didn’t help create or while he was out of Apple. Just compare the purity of the original Macintosh (1984) and the Macintosh SE (1986). The latter isn’t Steve Jobs and it shows…

Yes, I wonder what would have been the 30th anniversary celebration if Steve Jobs was still at Apple.

Posted by
JFMartin

What Should Apple Do For The Macintosh 30th Birthday?

Nothing. Here is why.

MacWorld suggests that Apple could update the Mac mini. I don’t think it will hapen, if Apple ever chose to do something, this won’t be the Mac mini as this Mac isn’t linked design wise to the original all-in-one design of the Macintosh. This would be the iMac. The Mac mini is more the living symbol of the more affordable Mac that people asked for since a long time ago.

Apple already created a special Macintosh design for its 20th anniversary. I’m not sure it was the landmark product that Apple want us to remember. 

Most people today don’t really know the story of the Macintosh. We are in the post PC era and more than ever, we tend to look forward for the next gadget. We all know Apple isn’t looking back often. Creating a special edition of the Macintosh would be too much distractive.

Oh wait. Here is what Apple could do. 

Apple could create a special ad to celebrate its values, its goals, how the ake came to exists from these and make a bold statement about what could be coming in the next few years, let alone in the next few months.

Mark January, 22th on your calendar. 

Posted by
JFMartin