“Observers, seduced by the simplicity of the metric, have elevated market share as the sole driver of financial performance to a position that far exceeds reality,” Wolf writes. “Indeed, there appears to be no correlation between market share and the viability of a platform. In surveying the variables that determine the viability of a platform, we would argue that the breadth and depth of the platform’s application library and ecosystem play a far more important role than does market share.”
The Mac, though its market share was never large, especially when compared to the well over 90% marketshare of Microsoft Windows-based PCs, had always attracted an incredibly talented, incredibly dedicated group of developers who cared deeply about things like design and user experience. OS X enjoyed not only the traditional Mac OS community, but the NeXT one as well. That talent share always felt disproportionate to the market share. Massively. And a lot of those developers, and new developers influenced by them, not only wanted iPhones and iPads, but wanted to create software for them.
Interesting to read about Mac OS X development at the past tense.
Google is winning market share. Apple is winning profit share. What is more interesting than owning a unprofitable market segment?
“Prior to iPad mini 2 launch, Apple might roll out a more affordable iPad mini to compete with Android products. To cut costs, Apple might push for lower component prices, use a more advanced process to produce the A5 processor, simplify metal casing production, remove the rear camera, cut storage to 8GB and find more component suppliers to lower costs. We think this cheaper iPad mini retail for US$199~249.”
KGI Securities analyst Ming-Chi Kuo
He doesn’t get it. Apple don’t fight at the low end. The iPad mini is still in pretty much high demand. Why is it so hard to understand?
Stumbled upon this Apple Core forum post this morning: I think Apple has defeated Android in its “thermonuclear war”.
Everybody knows that Android has a much higher market share than iOS. However, does that mean Android has won the platform war? It depends on the question of “What is the most important goal for a platform?” There are many important goals to achieve other than market share, such as profits, advertising revenue, profits to develepers and more. It has been widely believed that achieving a single goal of getting high market share will automatically help the platform to achieve other goals. Contrary to this common belief, according to John Kirk from techpinions.com, market share is only ONE are where Android is ahead of iOS
Here are a few other goals worth mentionning where iOS is clearly winning:
- Mobile market profits
- Adoption of system updates
- Accessories market
- Apps quality
- Ecosystem contents (iTunes,iBookstore,AppStore,iTunesU)
- Profits to developers
- Ads revenues
- BYOD (enterprise adoption too)
- User retention
Android market share is remarkable but not very profitable.