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3 posts tagged Marketing

3 posts tagged Marketing
Agreed. Lets call the next iPhone, the iPhone 6. I always felt weird about the iPhone naming scheme used by Apple.
Apple’s current message with their ads is the product and the apps available on them. They rarely convey emotion while using their products. They should shift to this kind of message. You know Apple showing a short video clips of people using their technology at their Apple press events? They usually show people happy and enjoying simple things about their products. This is a really positive message to send and is only really linked to Apple products.
“I’ve said it before and I’ll say again: “marketing” at Apple isn’t what most people think of as marketing. At Apple, the product is the marketing. There are slogans and taglines and styles and songs to choose, but the heart of all Apple marketing are the products themselves.”