Apple After Steve Jobs

Don’t you think Apple could be more positive and affirmative in regard to tomorrow’s media event tagline? I feel the current tagline shows Apple is lacking confidence.
How about

This will brighten your day.

Or

Enlightening everyone’s day.

Or

Expect a brighter future.

What is your take?

Don’t you think Apple could be more positive and affirmative in regard to tomorrow’s media event tagline? I feel the current tagline shows Apple is lacking confidence.

How about

This will brighten your day.

Or

Enlightening everyone’s day.

Or

Expect a brighter future.

What is your take?

Posted by
JFMartin

I’ve said it before and I’ll say again: “marketing” at Apple isn’t what most people think of as marketing. At Apple, the product is the marketing. There are slogans and taglines and styles and songs to choose, but the heart of all Apple marketing are the products themselves.

JOHN GRUBER

Posted by
JFMartin