15 posts tagged Pricing
Did you notice that Apple didn’t play to hard the game of the iPad mini as a e-reader? They rather emphasized the multi purpose nature of their new small device. Why you might ask? Well, very simple.
You can’t compare the iPad mini with more than 275 000 apps available on day one with other small Android-based tablets with so few optimized applications. By emphasizing the iPad mini versatility and the fact that it is still an iPad with all its glory, you place yourselves in a position to ask more, hence the 329$ starting price.