Apple After Steve Jobs

thisistheverge:

Why does Tim Cook keep talking about new Apple products?
Yesterday’s Apple results were fairly unsurprising, as the company beat Wall Street’s Q4 estimates with a $7.5B profit on strong iPhones sales, flat iPad performance, and a steadily declining number of Macs. But on the call with analysts afterwards, Tim Cook continued what has become his most surprising new tradition as Apple’s CEO: he explicitly discussed Apple’s interest in new product categories. 

Maybe a new tradition but he didn’t say much every time. So, stay tuned. Apple is working on something else. 

thisistheverge:

Why does Tim Cook keep talking about new Apple products?

Yesterday’s Apple results were fairly unsurprising, as the company beat Wall Street’s Q4 estimates with a $7.5B profit on strong iPhones sales, flat iPad performance, and a steadily declining number of Macs. But on the call with analysts afterwards, Tim Cook continued what has become his most surprising new tradition as Apple’s CEO: he explicitly discussed Apple’s interest in new product categories. 

Maybe a new tradition but he didn’t say much every time. So, stay tuned. Apple is working on something else. 

Posted by
JFMartin

Reblogged from The Verge

This was Apple, standing up and saying to all the pundits, to all the analysts, to everyone demanding a low price iPhone:

NO […]

No, you in the tech press and on Wall Street do NOT understand Apple, but we believe that normal people love us, love our products, and will continue to buy, start to buy, or aspire to buy.

Ben Thompson: The iPhone is Apple Doubling-Down On What It Does Best (via chartier)

(via chartier)

Posted by
JFMartin

Apple’s Ads Compared to Samsung’s

Apple ads have a mission: expose the product, make it the star. By doing so, explaining how it can be used, educating the viewers. In contrast, Samsung’s ads is everything but the product. They bash Apple’s customers. They rarely show the product and explain things about them. This is such a profond contrast. Why?

Apple had the first move advantage with the iPod, the iPhone and the iPad. They try new things so they have to show their products and the benefits of using them. They explain things. 

Samsung is making people based ads because they don’t have to explain anything as they copy products from others.

Plain and simple.

Posted by
JFMartin

The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high order bit. That means that we aren’t interested in revenue for revenue’s sake. We can put the Apple brand on a lot of things and sell a lot more stuff, but that’s not what we’re here for. We want to make only the best products.

Tim Cook, on Apple’s Q1 2013 earnings call. (via parislemon)

Read. Re-read. Re-re-read. Are you getting it?

Posted by
JFMartin

Reblogged from ParisLemon