Apple After Steve Jobs

Apple’s Ads Compared to Samsung’s

Apple ads have a mission: expose the product, make it the star. By doing so, explaining how it can be used, educating the viewers. In contrast, Samsung’s ads is everything but the product. They bash Apple’s customers. They rarely show the product and explain things about them. This is such a profond contrast. Why?

Apple had the first move advantage with the iPod, the iPhone and the iPad. They try new things so they have to show their products and the benefits of using them. They explain things. 

Samsung is making people based ads because they don’t have to explain anything as they copy products from others.

Plain and simple.

Posted by
JFMartin

On Apple's future marketing efforts

Apple’s current message with their ads is the product and the apps available on them. They rarely convey emotion while using their products. They should shift to this kind of message. You know Apple showing a short video clips of people using their technology at their Apple press events? They usually show people happy and enjoying simple things about their products. This is a really positive message to send and is only really linked to Apple products.

Posted by
JFMartin

“The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high order bit. That means that we aren’t interested in revenue for revenue’s sake. We can put the Apple brand on a lot of things and sell a lot more stuff, but that’s not what we’re here for. We want to make only the best products.”

Tim Cook, on Apple’s Q1 2013 earnings call. (via parislemon)

Read. Re-read. Re-re-read. Are you getting it?

Posted by
JFMartin

Reblogged from ParisLemon

Progression from being boring to wonderful

From Shawn Blanc’s Blog:

Pre-event rumors: “That thing sounds neat, but kinda boring and pretty obvious. I would never buy one.”
Apple announces New Product: “Sure enough, it’s just what we thought it would be. Boring. Apple is losing it.”
Initial reviews: “Trust me, you guys. This thing is fantastic.”
Public availability: “Yeah, so I bought one and holy smokes! This is best Apple product ever!”

So true. I’m experiencing this myself pretty often.

Posted by
JFMartin

Source shawnblanc.net