Apple After Steve Jobs

About This Steve Jobs’ Email

Apple Outline

Before going with my observations based on this email from Steve Jobs back in october of 2010, I want to state a few historical facts.

Back in 2010, Apple was selling the iPhone 4 and the iPad came out in march. The iPhone 4S, an upgraded version of the iPhone 4, was released in the fall of that year. The iPad 2 came out in march the following year. The iPhone 5 was a work in progress and was released in 2012. iCloud replaced MobileMe services in 2011. 

Now, back to Steve Jobs email. Here are my observations.

  • Apple was (and is IMHO) very aware of the competitive landscape (much more than I thought). They don’t do much of user survey but they do survey the market landscape.
  • Apple is aware that Google is much more a cloud company than Apple is and they must do something about it. There answer seemed to be iCloud. I think it was a pale answer to that. As of 2014, this is still a pale answer to Google’s advanced in the field. Apple isn’t a cloud company. Period. 
  • The iPhone 4S was a stop gap between the iPhone 4 and the iPhone 5 with minimal upgrades. LTE wasn’t ready in 2011 one of the main feature after the screen size.
  • They were already thinking of the iPad 3 back in 2010 as they we’re having a working screen (the main selling point of the iPad 3). Apple seems to be working two generations of devices in advance.
  • On iOS side, Apple is clearly already playing catchup back in 2010. They tried to leapfrog Google with Siri. Did they deliver? I’m ot sure at all.
  • New iDisk for Mac is mentioned but we’re in 2014 and iCloud still doesn’t provide a competitive feature on the Dropbox/Box/SkyDrive landscape.
  • Apple TV is seen as an accessory for the iPad and a must be presence in the living room. Still, this product received only one update since 2010. This is what happen when your play the role of the hobby product. But in order to make it a real accessory for all iPad users, Apple must improve this product faster. They failed at doing so. Why?
  • Back in 2010 Apple is talking about Apps for the Apple TV but 4 years later and we are still waiting for those to be a reality. Apple is being coucht by Amazon, Roku and Google. They lost the lead on this one.

This emailis a rare look inside Apple internal working. 

Posted by
JFMartin

I’m very impressed by the magnitude of the celebration for the 30th birthday of the Macintosh. I wasn’t expecting that much. It was all over the place: on the web, in Apple Stores, on the Mac App Store, on Apple campus and even on national TV with Tim Cook interview on ABC News. Color me as impressed. 
But, somehow I wonder. I keep asking myself: what if Steve Jobs was still with us? What kind of magnitude this event would have been? We know that Steve wasn’t very interested by the past. He wasn’t nostalgic. He wasn’t proud of Apple in the nineties. Still, Apple showed every single year of the Macintosh. I suspect this would have made Steve Jobs uneasy with the idea of showing computers he didn’t help create or while he was out of Apple. Just compare the purity of the original Macintosh (1984) and the Macintosh SE (1986). The latter isn’t Steve Jobs and it shows…
Yes, I wonder what would have been the 30th anniversary celebration if Steve Jobs was still at Apple.

I’m very impressed by the magnitude of the celebration for the 30th birthday of the Macintosh. I wasn’t expecting that much. It was all over the place: on the web, in Apple Stores, on the Mac App Store, on Apple campus and even on national TV with Tim Cook interview on ABC News. Color me as impressed. 

But, somehow I wonder. I keep asking myself: what if Steve Jobs was still with us? What kind of magnitude this event would have been? We know that Steve wasn’t very interested by the past. He wasn’t nostalgic. He wasn’t proud of Apple in the nineties. Still, Apple showed every single year of the Macintosh. I suspect this would have made Steve Jobs uneasy with the idea of showing computers he didn’t help create or while he was out of Apple. Just compare the purity of the original Macintosh (1984) and the Macintosh SE (1986). The latter isn’t Steve Jobs and it shows…

Yes, I wonder what would have been the 30th anniversary celebration if Steve Jobs was still at Apple.

Posted by
JFMartin