Apple After Steve Jobs

Apple TV to get first network television app with addition of CW

The CW Network is bringing its shows to the Apple TV with a new app, reports Deadline. That makes it the first TV network to make its content directly available to viewers on the set-top box rather…

I call this: market experimentation. Apple is definitely testing a lot of things with its Apple TV: markets, TV app designs, APIs, etc.

[Update]: Is Apple ready for ATV SDK announcements at WWDC 2013?

Posted by
JFMartin

The Future Apple TV is already building in front of our eyes

Look at this: the A+E Networks company just announced the introduction of its first iPad apps for watching shows from many its most networks, A&E, History, and Lifetime. Mmmmm.

As we are all waiting for Apple to announce an Apple TV, a real one, for whatever that means, we all need to consider that they will have to build and announce an Apple TV SDK. The next pointing horizon for this is WWDC 2013. I don’t see that happenening before. And when they announce this SDK, it won’t take a lot of work for A+E Networks and others to reframe and adapt their iPad apps in order to fit the Apple TV screen. This SDK will probably be beta and this will give Apple the time it takes to finish and polish it before releasing it a few months later, just in time with… their new Apple TV, whatever it means. And you can already see that it will come with a lot of Apps. 

Posted by
JFMartin

The enduring Apple TV Fantasy

parislemon:

Jean-Louis Gassée:

My belief is that Apple TV sales numbers will continue to increase as the device is slowly, patiently improved and the ecosystem is enhanced. In a not-too-distant future we’ll see explicit Apple TV apps, similar to those on iPhones and iPads.

And someday, Apple will reach a limited agreement with a carrier such as Comcast. The enhanced experience will create a wedge — and will spur competitors. As a result, TV will at last become “modern” — sitting down in front of your TV set will no longer send you time traveling to 1992.

That’s my guess how this plays out as well. First we’ll get a third-party app SDK for the existing Apple TVs, perhaps next year. That will set the stage for the next generation hardware, which may still be less of a TV and more of a powerful set-top box. Then comes a deal with someone like Comcast, which will Apple will try to use as leverage to get other cable companies in line with their undoubtedly strict terms. And then perhaps actual television hardware.

In other words, the iPhone strategy.

That’s the easiest way I see all this happening, but it won’t be as “easy” as it was with the carriers because the cable guys are all regional and have de-facto monopolies over their regions. In other words, it’s going to be even hard to negotiate with them.

What if each channel becomes an app? Woudn’t the content deal be easier to get for Apple, on a channel per channel basis. These “channel” apps would allow interactivity, iAd support, iTunes store branch out, etc. One could compare channel apps to Newstand’s magazine. I would agree with that. 

Posted by
JFMartin

Reblogged from ParisLemon

What Steve Jobs did five years ago…

It seems that Steve Jobs didn’t like the current Apple TV user interface that came out with the launch of the new iPad on march 16th. He tossed it five years ago. This story comes directly from a guy who worked on the Apple TV team. So it seems very credible. I don’t know what he didn’t really like about it. Personally, I find the current incarnation of the user interface to be one of the best implementation so far.

Posted by
JFMartin

Source iphoneincanada.ca

I just had a dream

On the eve of the march 7th event presumably announcing the iPad 3 and the Apple TV 3, both of which sporting high resolution specs, I just had a dream.

The iPad 3 and the Apple TV 3 are surely great devices but calling the press for that is kind of boring. We all get used to these events and we expect more each time. What could be the “One more thing” this time? Well, Apple could be releasing an update to their iOS SDK to allow iOS developers to build apps for the Apple TV 2 and the newly released box too. This would steal the show. The timing would help build a nice bunch of apps running on an Apple TV that would be certified to run on a future iTV to be released sometime in 2012 or 2013. I remember Steve Jobs answering an email that an App Store extended to the Apple TV could come when the timing would be right. The time has come.

That was my vision and I think that would be a stunner. Remember, you saw it here first.

Posted by
JFMartin