Look at this: the A+E Networks company just announced the introduction of its first iPad apps for watching shows from many its most networks, A&E, History, and Lifetime. Mmmmm.
As we are all waiting for Apple to announce an Apple TV, a real one, for whatever that means, we all need to consider that they will have to build and announce an Apple TV SDK. The next pointing horizon for this is WWDC 2013. I don’t see that happenening before. And when they announce this SDK, it won’t take a lot of work for A+E Networks and others to reframe and adapt their iPad apps in order to fit the Apple TV screen. This SDK will probably be beta and this will give Apple the time it takes to finish and polish it before releasing it a few months later, just in time with… their new Apple TV, whatever it means. And you can already see that it will come with a lot of Apps.
Tension was high this week before the Apple WWDC Keynote. Many many were talking / expecting Apple to show a new version of Apple TV operating system and maybe an SDK to allow developers create wonderful TV apps. Not this time. I guess Apple isn’t ready yet to show what they’re working on, even to developers.
It seems that Steve Jobs didn’t like the current Apple TV user interface that came out with the launch of the new iPad on march 16th. He tossed it five years ago. This story comes directly from a guy who worked on the Apple TV team. So it seems very credible. I don’t know what he didn’t really like about it. Personally, I find the current incarnation of the user interface to be one of the best implementation so far.
On the eve of the march 7th event presumably announcing the iPad 3 and the Apple TV 3, both of which sporting high resolution specs, I just had a dream.
The iPad 3 and the Apple TV 3 are surely great devices but calling the press for that is kind of boring. We all get used to these events and we expect more each time. What could be the “One more thing” this time? Well, Apple could be releasing an update to their iOS SDK to allow iOS developers to build apps for the Apple TV 2 and the newly released box too. This would steal the show. The timing would help build a nice bunch of apps running on an Apple TV that would be certified to run on a future iTV to be released sometime in 2012 or 2013. I remember Steve Jobs answering an email that an App Store extended to the Apple TV could come when the timing would be right. The time has come.
That was my vision and I think that would be a stunner. Remember, you saw it here first.
Along the next iPad, expect an updated Apple TV to bring 1080P support in order to be able to mirror the new iPad 3’s Retina Display and iTunes HD contents and iTunes 10.6. This is a given people.
Wait when Apple releases an SDK to let developers build apps for Apple TV… you ain’t see nothing yet!