Sometimes I find Apple too conservative for no apparent reason. One example is how iOS 6 is shy of exploiting the taller display on iPhone 5. The Verge published an interesting article this week on how Apple could have improved the App Switcher running on the latest handset. I must say that I really like the proposal.

The first improvement is to present a thumbnail of the application screen as it was shown to the user while the app was running. The taller view would take advantage of the taller screen. Instead, Apple chose to keep the exact same appearance of iOS running on preview devices.

The second proposal is to put music track info coupled with the music controls. Again, Apple kept the same old design without taking advantage of the taller display. Why?

Finally, the view where we set the screen brightness sees the addition of other commonly used settings: locking the display rotation, wifi on-off, bluetooth on-off and 3G on-off switches. But in iOS 6, Apple left the slider in place and that is it.

Why this conservatism? Why not take advantage of the bigger screen just like the updated Camera app which prsents a bigger shutter button. Sometimes I find it frustrating having to wait for the next release of iOS to see the full potential of a device to be exploited.

After the faulty iOS 6 Maps launch, now this open letter from Apple’s CEO. We are seeing a new Apple under Tim Cook. First, the letter comes promptly to recognize the issue. Second, they don’t blame anyone else but themselves. Third they offer alternatives while working on improving the thing. This is the new Apple and I really like it.

Steve Jobs wouldn’t have let out the door iOS 6 Maps in its current state.

I’m already sick of reading or hearing this on iOS 6 Maps. Steve Jobs is dead. Move on.