Reading The Next Web article today, we get a better idea of what is going on @ Apple with iOS 7 design.
many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams
Now I understand why the homescreen is currently a visual mess.
It’s also clear from what we’ve seen and heard that what we’re seeing of iOS 7 right now is a ‘mid stride’ snapshot. The work on design and development is still going full tilt, and what was presented this week is firmly a ‘work in progress’
This is encouraging to know. That was my expectation that we will in fact see a lot of refinements between iOS 7 beta releases.
What is more troubling is the fact that Jony Ive couldn’t trust the current visual designers to renew themselves and create something really new. This is a mistake. And this may explain why there is so few references to iOS 6 older design within iOS 7.
The more I look at hands on videos and pictures of iOS 7, the more I think that bad things in it are fixable. This is beta software and I can see Apple tweaking iOS 7 visual elements before being available to the mass this fall. The first thing Apple has to address is then home screen icons.