Apple After Steve Jobs

This is part of the essence of new Apple products like the newly announced iPad:

Question: Why has Apple’s competition struggled to create just better products?
Jonathan Ive’s answer: Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better (emphasis is mine). This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.

Nothing to add. See the complete interview here.

This is part of the essence of new Apple products like the newly announced iPad:

Question: Why has Apple’s competition struggled to create just better products?

Jonathan Ive’s answer: Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better (emphasis is mine). This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.

Nothing to add. See the complete interview here.

Posted by
JFMartin