Apple After Steve Jobs


Apple - iPhone 5 - TV Ad - Orchestra

I’m surprised by this ad. They refer to a very specific technical detail of the device in order to promote the whole thing: the noise cancellation microphone. They rarely do this.

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Reblogged from i Heart Apple 2

My short and personal review of the iPhone 5

Here are my observations about the iPhone 5 that I received yesterday.

  • The device physical aspect is better than I thought.
  • The Home button is a bit too hard to press.
  • The Stereo jack is a bit too hard to insert.
  • I love the new Lightning connector size and feel when inserting it in the device.
  • The speakers are good enough to listen to music but when holding the device, I feel vibrations which are not always welcomed depending of the music beat.
  • This thing is fast in every aspect.
  • Battery life is the same as my iPhone 4S but since this is a more powerful device (processor, LTE, etc.), I’m happy it is not worst.
  • Most of the apps that I use on a regular basis are already taking full advantage of the taller display which is nice. I’m always impressed how fast developers embrace new Apple technologies and features.
  • The first time you take the device in your hand, it feels very light compared to the iPhone 4S. But, very quickly you get used to that and feel the weight is just right. Doesn’t make the device feel cheap at all.

One of the best thing Apple ever created.

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Apple’s conservatism can be frustrating

Sometimes I find Apple too conservative for no apparent reason. One example is how iOS 6 is shy of exploiting the taller display on iPhone 5. The Verge published an interesting article this week on how Apple could have improved the App Switcher running on the latest handset. I must say that I really like the proposal.

The first improvement is to present a thumbnail of the application screen as it was shown to the user while the app was running. The taller view would take advantage of the taller screen. Instead, Apple chose to keep the exact same appearance of iOS running on preview devices.

The second proposal is to put music track info coupled with the music controls. Again, Apple kept the same old design without taking advantage of the taller display. Why?

Finally, the view where we set the screen brightness sees the addition of other commonly used settings: locking the display rotation, wifi on-off, bluetooth on-off and 3G on-off switches. But in iOS 6, Apple left the slider in place and that is it.

Why this conservatism? Why not take advantage of the bigger screen just like the updated Camera app which prsents a bigger shutter button. Sometimes I find it frustrating having to wait for the next release of iOS to see the full potential of a device to be exploited.

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