Apple After Steve Jobs

The iPhone represents 56% of Apple’s revenues as of today why the Mac line represents 10% only. Still, the Mac line has four categories: Mac mini, Mac Pro, Mac Book, MacBook Pro. It is clear the next step for the iPhone is to have a new line.

JFMartin

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JFMartin

Here is the thing, look at the Mac product line. There are four categories (iMac, Mac mini, MacBook, Mac Pro). The traditional computer is a thing of the past, yet Apple maintains four different categories of Mac. Now, look at the iPhone product line. There is essentially one category. I can’t count previous generation iPhones as separate categories because they are essentially the same form factor.

So, how could Apple justify keeping it that way for a product line that generates more than half of its revenues? Apple will fork the iPhone into different categories (iPhone, iPhone mini). It is written all over the sky. Just look up!

JFMartin

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JFMartin

Apple would never switch to Intel… Apple would never put video on an iPod… Apple would never use the name iPhone 5… Apple would never release an iPad mini… Apple would never change the iPhone’s aspect ratio… Apple would never release two iPads in a year… But Steve Jobs said… But Tim Cook said… But Phil Schiller said…

Rene Ritchie for iMore. 

Apple will do a less expansive iPhone. 

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JFMartin

For Apple, creating a low end iPhone isn’t just like creating just a smaller or cheaper device compared to the full version. Apple usually creates something special for each device category. Look at the iPod line. Each of them cannot be seen to be a lower end version of the other. The nano or the shuffle are very distinct in their nature and features. I expect Apple to to the same in creating the iPhone mini.

JF Martin

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JFMartin

It is a mistake to think that by introducing a low end iPhone, Apple margins would dangerously decrease. Apple can create a cheaper device much cheaper to mass produce with high quality and proven technologies that would do little harm to their beloved margins.

JF Martin

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JFMartin