Why not call a private meeting with a few members of the press to preview them iOS 7 like they did for Mountain Lion. This could help generate positive buzz.

I’m using Apple’s Mountain Lion on my 2007 iMac since yesterday and I love it. I feel the polish everywhere in this OS X release. I love the new Notification Center. I’m actually using LaunchPad now. I love the dock updated look, much more polished. Safari 6 is so fast. But the main thing that I like most is iCloud. Reminder, Notes and the Calender are the user visible side of iCloud. But the Documents in the cloud feature used in conjonction with iA Writer, I love it. I love the fact that documents are synchronized. But I love more the fact that the notion of file system is disapearring once and for all. Now, documents are “attached” to single applications with one level deep of folders. That is all. Love this!