This look quite interesting to look back at this Forbes article about the iPad mini announcement from Apple back in October.

Allure: Tim Cook’s Distortion Field.
Tim Cook is no Steve Jobs when the show is on. He relies his colleagues to sell the damn thing. Much like Steve used to do before leaving Apple.

Aggression: Pricing Will Determine Cook’s Strategy.
The 329$ price tag of the iPad mini seems a bit higher than many would have expected. But the mini isn’t like other 7” tablets. Hence the price difference Apple is asking for it. Rightfully.

Acknowledgement: Maps Wasn’t Apple’s Finest Hour.
No mention to the Maps fiasco during the keynote. Apple didn’t have to. They made their public excuses before. Then they asked Scott Forstall to leave short after the keynote. Time to move on now and fix things.

Agility: Everybody Look Under Your Seats.
Apple seems to start catching up demand for the iPad mini, a few weeks after its introduction. We’ll see how this plays out during the holiday season.

Affection: Is Apple’s New Focus On Flair Or Figures?
I thought that emotion was a bit higher during the unavailing of the iPad mini in part because a lot more were unveiled during the keynote including a few surprises (iPad 4, Fusion Drives).