Apple After Steve Jobs

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14 posts tagged pricing

Comparing the iPad mini to other small tablets

Did you notice that Apple didn’t play to hard the game of the iPad mini as a e-reader? They rather emphasized the multi purpose nature of their new small device. Why you might ask? Well, very simple.

You can’t compare the iPad mini with more than 275 000 apps available on day one with other small Android-based tablets with so few optimized applications. By emphasizing the iPad mini versatility and the fact that it is still an iPad with all its glory, you place yourselves in a position to ask more, hence the 329$ starting price.

Posted by
JFMartin

The difference is as significant as it is subtle; Apple’s play has always been to create premium products and sell them at premium price—the expression I’ve often heard floating around is “affordable luxury.” Markets that they cannot penetrate on these terms are either abandoned, or never entered in the first place.

On the iPad mini pricing | The Accidental Businessman

(via chartier)

Posted by
JFMartin

Why the iPod touch @ 299$ and the iPad mini @ 329$?

Some people seems to be confused by this apparent pricing overlap. The question seems to be: why buy an iPod touch 299$ when you can have an iPad mini for just 30$ more? Others think the entry level iPad mini is too high and should have been at 299$. If you look at the product lineup of the iPod touch and the iPad, you’ll come to the conclusion that they are pretty crowded. Apple used to kill older products when introducing new generations. We can still buy the 4th generation iPod touch and the 2nd generation iPad. I’m confused. In the end, maybe Apple just want you to consider buying both, an iPad mini and an iPod touch u til they clean up inventories or remove older devices from the lineup.

Posted by
JFMartin